{"id":3116,"date":"2014-09-11T15:06:01","date_gmt":"2014-09-11T13:06:01","guid":{"rendered":"http:\/\/blog.websupport.cz\/?p=3116"},"modified":"2025-03-11T21:18:21","modified_gmt":"2025-03-11T20:18:21","slug":"vyssi-pozice-ve-vyhledavani-pomoci-ssl","status":"publish","type":"post","link":"https:\/\/www.websupport.cz\/blog\/2014\/09\/vyssi-pozice-ve-vyhledavani-pomoci-ssl\/","title":{"rendered":"Vy\u0161\u0161\u00ed pozice ve vyhled\u00e1v\u00e1n\u00ed pomoc\u00ed SSL"},"content":{"rendered":"<p>Ned\u00e1vno <a title=\"Google zv\u00fdhod\u0148uje zabezpe\u010den\u00e9 weby ve v\u00fdsledc\u00edch hled\u00e1n\u00ed\" href=\"http:\/\/googleonlinesecurity.blogspot.cz\/2014\/08\/https-as-ranking-signal_6.html\" target=\"_blank\">ozn\u00e1mil Google<\/a> zaj\u00edmavou novinku. HTTPS protokol se tak st\u00e1v\u00e1 novou podm\u00ednkou p\u0159i ur\u010dov\u00e1n\u00ed pozic ve vyhled\u00e1v\u00e1n\u00ed. T\u00edm se za\u010d\u00edn\u00e1 v\u00fdznamn\u011b m\u011bnit trh SSL certifik\u00e1t\u016f a jejich d\u016fle\u017eitost. Nov\u011b proto pot\u0159ebujete poskytovatele, kter\u00fd <a title=\"SSL certifik\u00e1ty od WebSupportu\" href=\"https:\/\/www.websupport.cz\/ssl-certifikaty\" target=\"_blank\">podporuje SSL<\/a>. A nejl\u00e9pe takov\u00e9ho, kter\u00fd p\u0159\u00edmo dok\u00e1\u017ee implementovat SSL certifik\u00e1t pro va\u0161i dom\u00e9nu.<!--more--><\/p>\n<p>Ve snaze podpo\u0159it bezpe\u010dn\u011bj\u0161\u00ed internet, ozn\u00e1mil internetov\u00fd gigant zm\u011bnu algoritm\u016f a za\u0159adil\u00a0<a href=\"https:\/\/cs.wikipedia.org\/wiki\/HTTPS\" target=\"_blank\">protokol HTTPS<\/a> jako jednu z podm\u00ednek, kter\u00e1 ur\u010duje pozici ve vyhled\u00e1v\u00e1n\u00ed.<\/p>\n<p>Proto, aby byli internetov\u00ed u\u017eivatel\u00e9 ve v\u011bt\u0161\u00edm bezpe\u010d\u00ed p\u0159i pr\u00e1ci na t\u00e9to celosv\u011btov\u00e9 s\u00edti, se Google rozhodl podpo\u0159it provozovatele web\u016f, kte\u0159\u00ed pou\u017e\u00edvaj\u00ed protokol HTTPS a pomysln\u011b je odm\u011b\u0148uje lep\u0161\u00edmi pozicemi ve vyhled\u00e1va\u010d\u00edch.<\/p>\n<p>V sou\u010dasn\u00e9 dob\u011b je HTTPS protokol jen velmi m\u00e1lo pou\u017e\u00edvan\u00fd &#8211; vyskytuje se v m\u00e9n\u011b jak 1 % celosv\u011btov\u00fdch vyhled\u00e1v\u00e1n\u00ed (informace z pr\u016fzkumu spole\u010dnosti Google).<\/p>\n<blockquote>\n<h4>My jsme provedli podobn\u00fd p\u0159epo\u010det a \u010d\u00edslo n\u00e1m vy\u0161lo podobn\u011b n\u00edzk\u00e9. M\u00e9n\u011b jak 0,9 % va\u0161ich web\u016f provozovan\u00fdch ve WebSupport\u011b m\u00e1 nainstalovan\u00fd SSL certifik\u00e1t.<\/h4>\n<\/blockquote>\n<p>P\u0159in\u00e1\u0161\u00edme proto z\u00e1kladn\u00ed tipy p\u0159\u00edmo od Googlu, jak spr\u00e1vn\u011b implementovat SSL certifik\u00e1t:<\/p>\n<ul>\n<li>Rozhodn\u011bte se, zda chcete <a title=\"SSL certifik\u00e1ty od WebSupport.cz\" href=\"https:\/\/www.websupport.cz\/ssl-certifikaty\" target=\"_blank\">SSL certifik\u00e1t<\/a>\u00a0nebo\u00a0Wildcard\u00a0(pro dom\u00e9nu nebo subdom\u00e9ny)<\/li>\n<li>Pou\u017e\u00edvejte 2048-bit certifik\u00e1ty<\/li>\n<li>Pou\u017e\u00edvejte relativn\u00ed URL pro sm\u011brov\u00e1n\u00ed na str\u00e1nky, podstr\u00e1nky, obr\u00e1zky, css, js<\/li>\n<li>Pou\u017e\u00edvejte protokol relativn\u00edch URL pro v\u0161echny ostatn\u00ed dom\u00e9ny<\/li>\n<li>Projd\u011bte si <a href=\"https:\/\/support.google.com\/webmasters\/answer\/6033049\" target=\"_blank\">str\u00e1nku<\/a> v\u011bnovanou t\u00e9matu indexov\u00e1n\u00ed nov\u00fdch URL pro dal\u0161\u00ed informace<\/li>\n<li>Neblokujte HTTPS str\u00e1nky z vyhled\u00e1v\u00e1n\u00ed pou\u017e\u00edv\u00e1n\u00edm robots.txt<\/li>\n<li>Dovolte indexovat va\u0161e str\u00e1nky vyhled\u00e1va\u010d\u016fm. Vyhn\u011bte se nastaven\u00ed noindex<\/li>\n<li>Pokud chcete otestovat SSL certifik\u00e1t na va\u0161\u00ed str\u00e1nce, vyzkou\u0161ejte n\u00e1stroj\u00a0<a href=\"https:\/\/www.ssllabs.com\/ssltest\/\" target=\"_blank\">Qualis SSL Lab Tool<\/a><\/li>\n<\/ul>\n<p>Na ka\u017ed\u00fd web dostupn\u00fd p\u0159es HTTPS je mo\u017en\u00e9 se dostat i pomoc\u00ed protokolu\u00a0<a title=\"Zrychlen\u00ed pomoc\u00ed SPDY\" href=\"http:\/\/cs.wikipedia.org\/wiki\/SPDY\" target=\"_blank\">SPDY 3.1<\/a>, kter\u00fd je <a title=\"Google zrychl\u00ed surfov\u00e1n\u00ed\" href=\"http:\/\/www.cnews.cz\/google-o-ctvrtinu-zrychli-surfovani-jeho-protokol-spdy-bude-soucasti-http2\" target=\"_blank\">vylep\u0161en\u00edm<\/a> p\u016fvodn\u00edho HTTP a odstra\u0148uje n\u011bkter\u00e9 jeho neduhy, ktor\u00e9 zp\u016fsobuj\u00ed pomalej\u0161\u00ed na\u010d\u00edt\u00e1n\u00ed str\u00e1nek. Podpora tohoto protokolu je ve v\u0161ech roz\u0161\u00ed\u0159en\u00fdch prohl\u00ed\u017ee\u010d\u00edch a je automaticky pou\u017e\u00edv\u00e1n tak\u00e9 na Facebooku, Googlu nebo YouTube.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ned\u00e1vno ozn\u00e1mil Google zaj\u00edmavou novinku. HTTPS protokol se tak st\u00e1v\u00e1 novou podm\u00ednkou p\u0159i ur\u010dov\u00e1n\u00ed pozic ve vyhled\u00e1v\u00e1n\u00ed. T\u00edm se za\u010d\u00edn\u00e1 v\u00fdznamn\u011b m\u011bnit trh SSL certifik\u00e1t\u016f a jejich d\u016fle\u017eitost. Nov\u011b proto pot\u0159ebujete poskytovatele, kter\u00fd podporuje SSL. A nejl\u00e9pe takov\u00e9ho, kter\u00fd p\u0159\u00edmo dok\u00e1\u017ee implementovat SSL certifik\u00e1t pro va\u0161i dom\u00e9nu.<\/p>\n","protected":false},"author":39,"featured_media":3119,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58,233,4,52],"tags":[286,237,212,8,285,5,248,243,19],"class_list":["post-3116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-domeny-2","category-technologie","category-tipy-a-triky","tag-certifikat","tag-domena","tag-google","tag-hosting","tag-https","tag-server","tag-ssl","tag-virtualni","tag-websupport"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vy\u0161\u0161\u00ed pozice ve vyhled\u00e1v\u00e1n\u00ed pomoc\u00ed SSL - Websupport.cz Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websupport.cz\/blog\/2014\/09\/vyssi-pozice-ve-vyhledavani-pomoci-ssl\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vy\u0161\u0161\u00ed pozice ve vyhled\u00e1v\u00e1n\u00ed pomoc\u00ed SSL - Websupport.cz Blog\" \/>\n<meta property=\"og:description\" content=\"Ned\u00e1vno ozn\u00e1mil Google zaj\u00edmavou novinku. HTTPS protokol se tak st\u00e1v\u00e1 novou podm\u00ednkou p\u0159i ur\u010dov\u00e1n\u00ed pozic ve vyhled\u00e1v\u00e1n\u00ed. T\u00edm se za\u010d\u00edn\u00e1 v\u00fdznamn\u011b m\u011bnit trh SSL certifik\u00e1t\u016f a jejich d\u016fle\u017eitost. Nov\u011b proto pot\u0159ebujete poskytovatele, kter\u00fd podporuje SSL. 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